Structured data
Schema Markup Generator Free
Fill the fields, get valid JSON-LD for Organization, LocalBusiness, Product, FAQ or Article, ready to paste into your page head or send into your site build.
How it works
- Start from what you already have. Read the JSON-LD that is already in your Studio build, listed by type, and load the one you want into the form. Empty fields are dropped from the output, so it stays clean rather than carrying blank properties that validators flag.
- Required and recommended are separated. The status tile counts only the properties Google needs for that type, so a red count is a real problem and a grey one is an improvement.
- One block per type, in the head. Copy the script tag version into the page it describes, or hand your whole site build back to the visual editor with the block written into its head for you. Nothing is uploaded, the whole tool runs in your browser.
Which type goes on which page
The commonest mistake is putting the right markup on the wrong page. Schema describes the page it sits on, nothing else.
| Type | Put it on | Do not put it on |
|---|---|---|
| Organization | The homepage or the about page, once per site. | Every page. Repeating it site wide adds nothing. |
| LocalBusiness | One page per physical branch, with that branch's address. | A multi branch listing page with one merged address. |
| Product | A single product page with a visible price. | A category or collection listing. |
| FAQPage | A page where the questions and answers are visible text. | A page where the answers are hidden or invented for markup. |
| Article | A blog post, news piece or guide with a named author. | A service or product page dressed up as an article. |
Questions
Where do I put the generated JSON-LD?
Inside a script tag with type application/ld+json, in the head of the page it describes. Body works too, Google reads both, but the head keeps it tidy. Use the Script tag view to copy the block already wrapped and ready to paste.
Does this schema generator guarantee rich results?
No. Valid markup makes a page eligible, it does not force Google to show a rich result. Eligibility also depends on content quality, the page matching the markup, and the search feature being available in your country. Validate the output in the Rich Results Test, then track it in Search Console.
Can I add more than one schema type to a page?
Yes. Generate each type separately and paste each as its own script block, for example Organization plus FAQ on a service page. Keep every block truthful to what a visitor can see on that page.
Does structured data help with AI answers as well as Google?
It helps them understand you, which is not the same as being cited. Assistants read the page, and clean JSON-LD removes ambiguity about who you are, what you sell, where you operate and who wrote the piece. That makes you easier to quote correctly. It does not create authority on its own, and no engine has published schema as a ranking or citation factor.
Next step
Markup is one signal. The analyzer reads all of them.
Run the free analyzer and see which pages carry schema, which are missing it, and where the SEO, GEO and speed gaps actually cost you.